ABOUT US
WHO WE ARE
Wine Visions is Atlantic Canada’s premier beverage alcohol sales agency, dedicated to supplying the region with a balance of elegance and practicality. We take a modern yet timeless approach to brand representation, highlighting quality and offering a versatile selection to suit every taste.
Founded in 1993 by wine enthusiast Ed Simmons, Wine Visions provides suppliers with knowledgeable and experienced representation, ensuring their brands gain visibility and long-term success in this growing market. In 2010, Wine Visions partnered with Atlantic Spirits & Wines, expanding our presence across all of Atlantic Canada. In 2019, Ed Simmons retired, shifting leadership to Glenda Williams.
With a strong presence across Nova Scotia, New Brunswick, Prince Edward Island, and Newfoundland & Labrador, we focus on building mutually beneficial partnerships with key strategic suppliers.
Our expertise includes strategic brand planning, sales and promotion, trade marketing, inventory management, product training, retail merchandising, product sampling, and special order opportunities.
At Wine Visions, we understand what it takes to solidify lasting brands, and we are committed to delivering focused, dedicated support that helps our partners thrive.
WHAT WE DO
Strategic Brand Planning & Management
We understand the importance of brand planning. Understanding what has worked with one brand, may not work for another. Using data driven evidence to create the road-work for long lasting and successful brands.
Inventory Management
Making sure your products are never forgotten when it comes to ordering and selling to licensees.
Product Training
Working with retail employees and management to showcase the story and technical side of your brand.
Retail Merchandising
Making sure your brand is at the forefront of stores and floor plans. Working with store managers to increase visibility when possible.
Product Sampling
Work with us to create a budget and plan for making sure your products get in front of who matters the most, be it restaurants, trade shows or private consumers.
Special Order Opportunities
Our growing network of customers are always looking for exclusive special orders. Allow us to facilitate and help you get your most sought after wines into Atlantic Canada.
MEET OUR TEAM
Glenda Williams
Managing Partner
Glenda has over 20 years in the beverage alcohol industry. She has worked in the beverage alcohol industry, in varying capacities, with companies such as E&J Gallo, DIAGEO and most recently The NSLC as Director of Category Strategy and Insights. Glenda has consistently and without exception grown share of volume in each jurisdiction, represented and category competed in. She is also a Sommelier and has been a member of the Atlantic Canada Chapter of the Canadian Association of Professional Sommeliers for over 10 years. Glenda is WSet level 3 certified.
Chad Hart
Division Manager – Newfoundland & Labrador
Chad’s journey in the beverage alcohol industry spans nearly three decades and has evolved into both a passion and a lifestyle. He has dedicated himself to exploring the diverse world of wine, spirits, and beer, going beyond simply tasting new brands to truly understanding the culture, craftsmanship, and stories behind each bottle.
His enthusiasm is fueled by traveling through renowned wine regions and discovering hidden gems. He believes that every vineyard visit, every conversation with a winemaker, and every tasting experience deepens his knowledge and appreciation for the art of beverage creation. Among his many travels, some of his favorite wine regions to visit are Niagara-on-the-Lake in Canada, Montalcino in Italy, and Rioja in Spain.
Ken Ermen
Division Manager – New Brunswick/PEI
Before starting in the beverage alcohol industry, Ken worked in the local restaurant/bar scene as a server, bartender and manager. Working in alcohol sales starting in 2001, Ken joined the team in 2007. Ken’s connection within the restaurant industries of New Brunswick and Prince Edward Island have allowed him to build strong and lasting relationships throughout the provinces. A strong communicator and negotiator who thrives in fast paced and competitive markets. Ken’s favorite wine regions are France, Italy and of course Canada.
Tanya Miller
Marketing & Listing Coordinator
Located in the province of Ontario, Tanya is a seasoned vet with over 18 years of industry experience. Tanya understands the importance of proper marketing and coordination when it comes to working with the diverse Canadian Liquor Boards. Tanya’s favorite wines often come from Chile and Argentina as well as South Africa.
Kelly Chapman
Territory Sales Manager – Nova Scotia
With her roots in the south shore of Nova Scotia, Kelly had worked, served and managed some of the busiest restaurants and bars in the province. Her dedication to the beverage and service industry has allowed her to create long lasting relationships with many of the top restaurants and liquor boards. Kelly has her WSET level 2. Kelly’s favourite wine region is Champagne.
Bradley George
Territory Sales Manager – Nova Scotia
Bradley has over 10 years of restaurant experience, working in Halifax’s top wine and cocktail bars. Trained as a Chef and Sommelier, Brad uses his connections with the local wine industry, restaurant industry and retailers to help grow the wine, spirit, and food scene in his home province. Brad’s favourite wine regions are Chablis, Jura, and Rioja.
Roanna Bowen
Accounting Manager
Bernadine Linehan
Accounting Clerk
Andrew Bell
Andrew has been directly responsible for managing agency relationships for approximately 20 years. He has worked with suppliers of spirits, wines, beers, RTD, etc. providing experience across all categories. Andrew has a track record of delivering consistent sales growth year in and year out for suppliers proven through long tenure of current supplier base – relationships in excess of 40 years in some cases. He has resided in and worked for businesses in all four Atlantic Canada provinces, providing seasoned experience of the marketplace.
Andy Armstrong
Andy has worked in the beverage alcohol industry, in a management capacity, in Ontario, the Prairie Provinces and Atlantic Canada. He has consistently and without exception grown share of volume in each jurisdiction, represented and category competed in. Andy has worked with suppliers of spirits, wines, beers, RTD, etc. providing experience across all categories. He has successfully introduced countless brands, providing for a structured and well learned brand launch approach. Andy resides in Dartmouth, Nova Scotia, allowing for considerable focus and a deep understanding of the Atlantic Canada marketplace and the four jurisdictions involved.